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Category: About LactApp

Welcome to World Breastfeeding Week 2021!

Welcome to World Breastfeeding Week 2021!

The Week ahead at LactApp This week we celebrate World Breastfeeding Week 2021, an occasion that our cofounder Alba has been celebrating over 20 times and every year more associations, brands and individuals join. This year the official theme of worldbreastfeedingweek.org is all about #ProtectBreastfeeding #SharedResponsibility and #buildingbackbetter. At LactApp we are here for breastfeeding mothers every day of the year, but on this occasion, we would like to look back to what was a very difficult year for many, and probably most mothers…

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LactApp Publishes Scientific Research

LactApp Publishes Scientific Research

At LactApp we have taken a further step in our efforts to improve the experience for breastfeeding mothers and we would like to share this with you. We have set up a research team on lactation, a field in which we believe there is a lot to contribute. One of our goals is to study the usefulness of our app for breastfeeding mothers, so we have carried out research based on the use of the app by our users during…

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What Our Users Say

What Our Users Say

It has been a little while since our previous user survey, so last month we launched a short customer survey to understand the impact our App had on our users (or as we call them, our “usuarias”, the feminine version of users). We created a short google form and asked them to help us out in one of our blog posts in the Spanish version, which is automatically linked to our in-app content. We then also promoted it in our…

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Why we celebrate World Breastfeeding Week 2020

Why we celebrate World Breastfeeding Week 2020

It’s World Breastfeeding Week and we would like to celebrate you! This year has seen the most important global health crisis in modern history. What did this mean for breastfeeding mothers? Maybe you are a mother who has given birth in this pandemic, many of you completely alone in hospital without their partners. Birth plans have changed, some places have seen all home births cancelled and some mothers decided that “freebirthing”, unassisted childbirth at home, was the only option for…

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The Signs on the Road that led to Apple

The Signs on the Road that led to Apple

From day one, we had many signs that we were taking the right steps. The entrepreneur path is never easy because there’s no manual to guide you. You are guessing what your next step should be and you don’t really know when your decisions are right or wrong, even after taking them. You learn, rethink and grow from each decision you make. Many times you take steps in several directions at the same time and it feels more like spinning…

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